Reactance

Image: coglode.com

Coglode are back with another great behavioural pattern called Reactance. This is the scenario where controlling people's sense of freedom can trigger an angry motivation to regain it. An example in commerce is an online shop to uses too many scarcity game dynamics to scare the user into purchasing because there are only "2 seats left at this price" and the "offer ends in 2 minutes 12 seconds". Reactance occurs when the user is so put off by this that they decline to purchase anything out of spite.

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