Items of Interest

Air Scrubber Ivy

Researchers at the University of Washington have genetically modified a pothos ivy houseplant to remove chloroform and benzene from the air around it. The modified plants express a 2E1 protein that transforms the cholorform an benzene into molecules that the plants can then use to support their own growth.

Reactance

Coglode are back with another great behavioural pattern called Reactance. This is the scenario where controlling people's sense of freedom can trigger an angry motivation to regain it. An example in commerce is an online shop to uses too many scarcity game dynamics to scare the user into purchasing because there are only "2 seats left at this price" and the "offer ends in 2 minutes 12 seconds". Reactance occurs when the user is so put off by this that they decline to purchase anything out of spite.

Cracking The New York Times Bestseller List

Data scientist Albert-Lázló Barabási analysed the sales patterns of 4,493 fiction and non-fiction books that made the New York Times bestseller list for hardcovers over thee last decade. The findings show the most popular categories of fiction and non-fiction books, that most book sell the most in their first week and that new-comers are best placed for success with book launches in February of March.

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