Life

Reactance

Coglode are back with another great behavioural pattern called Reactance. This is the scenario where controlling people's sense of freedom can trigger an angry motivation to regain it. An example in commerce is an online shop to uses too many scarcity game dynamics to scare the user into purchasing because there are only "2 seats left at this price" and the "offer ends in 2 minutes 12 seconds". Reactance occurs when the user is so put off by this that they decline to purchase anything out of spite.

Podcasts Of The Week: The Blindboy Podcast - Bernadette Devlin McAliskey

I'm working my way through past episodes of The Blindboy Podcast and this week I listened to his live interview with Bernadette Devlin McAliskey. The episode starts with an emotional preamble where Blinboy describes how an incident while out running brought him face to face with the shortness of life. That story in itself would have been enough to go away with and ponder on, but what followed was an amazing live interview with Bernadette Devlin McAliskey.

Softday Uisce Salach

Art-Science duo Softday have launched a new community art project called Uisce Salach (Dirty Water) based on water analyses from domestic water supplies from the River Liffey, its tributaries in Dublin City and from Dublin Port. The project will synergise science and arts practice using water sampling and creative technology, developing new thinking and new meaning around the sustainability of water resources.

Tom Cruise Vs TV Motion Smoothing

Thank you Tom Cruise! For years I've preached to whomever would listen how that stupid setting on HDTVs make things look crap! Finally, Tom Cruise and his Hollywood mates have come to my rescue to tell the world that motion smoothing is wrong, even if it is on by default on most HDTVs. Take back your quality HDTV viewing experience and turn off motion smoothing, because Tom Cruise asked you to! :-p

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