Local SEO Guide
Backlinko published a comprehensive guide on the latest local SEO techniques for local businesses. 46% of all Google searches have local intent and 29% of Google SERPs now contain a local map pack in the results. The guide also states that 74% of uses that search for something local on their phone end up visiting a store that day. To optimise your local results listings, your Google Business Profile and NAP (Name, Address and Phone Number) citations are all important.
