Business

Local SEO Guide

Backlinko published a comprehensive guide on the latest local SEO techniques for local businesses. 46% of all Google searches have local intent and 29% of Google SERPs now contain a local map pack in the results. The guide also states that 74% of uses that search for something local on their phone end up visiting a store that day. To optimise your local results listings, your Google Business Profile and NAP (Name, Address and Phone Number) citations are all important.

Podcast Of The Week: The Tropical MBA - How To Get Rich Without Getting Lucky

The Tropical MBA podcast is great every week, but recently they released a fantastic interview with Nick Huber, co-founder of Storage Squad. A few episodes previous, Nick was on the show to talk about Storage Squad but during this follow up episode, he described the somewhat untapped opportunity of starting a traditional service business where the competitors have little to no web presence, and subsequently crushing them!

AI Voice Mimic Heist

AI generated voice mimicking software was used to persuade a director of a German energy subsidiary in the UK that their boss was on the phone and allowed theives to order the director to transfer funds to their bank account! This is believed to the first voice-AI assisted theft, so convincing that the director in question who made the transfer said that the software even imitated the tonality of the boss' voice.

Pages

Subscribe to RSS - Business