Image: Vogue Business
Vogue Business has an interesting article about how traditional retailers are using AI to increase sales. Some are using AI to recommend custom store displays based on the profile and buying habits of their regular customers. Others are using AI to select first time customers to invite to special offer events in order to convert them to repeat customers. Results show that customers selected by the algorithm were twice as likely to make a follow up purchase than customers selected by the sales associates using experience alone.